Privacy policy

At Aura by Noureraya™, we value the trust you place in us. In accordance with the Digital Personal Data Protection (DPDP) Act, 2023, this policy explains our practices regarding the collection and use of your personal data.

1. Notice and Consent

  • We process your personal data only for specified, lawful purposes to which you have given your clear and informed consent.

  • By using our website or purchasing our products, you consent to the collection of data necessary to fulfill your order and enhance your shopping experience.

  • You have the right to withdraw your consent at any time by contacting us at hello@aurabynoureraya.com.

2. Data We Collect

We collect only the minimum data required to serve you:

  • Identity Data: Name and gender (for personalized service).

  • Contact Data: Email address, phone number, and shipping/billing address.

  • Transaction Data: Details of products purchased and payment status (we do not store your full card/bank details; these are handled by encrypted payment gateways).

  • Technical Data: IP address and browser type used for security and site optimization.

3. Purpose of Data Processing

Your data is processed for the following "Specified Purposes":

  • To process and deliver your jewelry orders.

  • To provide tracking updates and customer support.

  • To send marketing communications (only if you have opted in).

  • To comply with statutory tax and legal obligations under Indian law.

4. Your Rights as a "Data Principal"

Under the DPDP Act, you have the following rights:

  • Right to Access: You can request a summary of the personal data we hold about you.

  • Right to Correction & Erasure: You can ask us to update incorrect data or delete data that is no longer necessary for the purpose it was collected.

  • Right to Grievance Redressal: You can approach our Grievance Officer if your concerns are not addressed.

5. Data Security and Storage

  • We implement robust technical and organizational measures to prevent personal data breaches.

  • Your data is stored on secure servers and is only retained for as long as necessary to fulfill the purposes outlined in this policy or to comply with the law.

6. Sharing of Data

We do not sell your personal data. We only share data with "Data Processors" (third-party service providers) who help us operate:

  • Logistics Partners: To deliver your orders.

  • Payment Gateways: To process secure transactions.

  • Cloud Service Providers: For secure data storage.

7. Protection of Minors

We do not knowingly collect or process personal data of children (under 18 years of age) without verifiable parental consent.

8. Grievance Redressal

If you have questions about your data or wish to exercise your rights, please contact our designated Grievance Officer:

  • Name: Pritish Dutta

  • Email: hello@aurabynoureraya.com